Your score will be based on the following areas:
Customer acquisition
(How well you attract new customers)
Driving awareness and converting interest is the foundation of any successful marketing programme. This section will check your use of channel, message and conversion tactics.
Maximising value
(How well you maximise customer spend)
A successful business will take advantage of every opportunity to upsell, cross sell and repeat sell more frequently. Understand your gaps and opportunities to improve value from each customer won.
Customer retention
(How well you keep them coming back)
Retaining customers can often be less costly than finding new ones. Understand how well you encourage repeat purchase and identify tactics to minimise customer churn rates.
How it works
This scorecard was designed to be easy, yet effective in identifying areas of improvement with your marketing activities.
Answer 19 yes/no questions
These questions help us to identify your key strengths and weaknesses in the core areas of customer acquisition, retention and maximising lifetime value.
Receive your results
Once you have finished, your answers are then scored to give you a health rating for each area assessed. This gives you a final numeric score for each.
Action steps
Based on your score we will provide practical next steps for you to make improvements in each area, in the form of simple, actionable recommendations.
